b'7. Cockburns A Fresh New Look!Cockburns, producers of the worlds No.1to Cockburns in Porto and the Douro were Reserve Port, has unveiled a refreshed brandreceived by previous generations, as well as the identity and design for its core range of Specialtypical Port moment, sharing a bottle at the end Reserve, Fine Ruby, Fine Tawny and Fine White.of a meal with friends and family. The rebrand aims to strengthen the brands relationship with existing customers and recruit new consumers to the category.The brand strategy is based on the idea that Port, with its rich history, is a drink that brings people together. To reflect this, the new Cockburns logowhich features two cockerels sharing a glass of Port and the new straplineWelcome to the Familyis a nod to the legendary hospitality with which visitors 10 Communiqu Autumn/Winter 2019/20'