Oxford Landing sponsors Lions Tour

Oxford Landing Lions Tour Sponsorship

Oxford Landing has been announced as the Official Wine Partner for The British & Irish Lions.

South Australian family-owned winery Oxford Landing has been announced as the Official Wine Partner for The British & Irish Lions for their upcoming Lions Tour to Australia.

To celebrate the partnership, featuring Oxford Landing will introduce a limited-edition wine label, featuring a unique design which merges the distinctive elements of both the Oxford Landing and The British & Irish Lions brands for next summer’s Tour.

The limited-edition label will be available in wine retailers in the UK and Ireland from 1 February 2025 and will appear on select products.

Executive Director Marketing & Sales for Oxford Landing, Jack Glover says their renowned Sauvignon Blanc will be one of these products: “As the number one selling Australian Sauvignon Blanc in the UK, we are honoured to partner with the Lions in advance of next summer’s kick-off.”

The first Test of the highly anticipated Tour to Australia will begin on Saturday 19 July at Brisbane’s Suncorp Stadium. The iconic Melbourne Cricket Ground (MCG) will host the second Test on Saturday 26 July. The final Test will be played in front of over 80,000 fans at Sydney’s Accor Stadium in Sydney Olympic Park on Saturday 2 August.

In preparation for the first Test, the Lions will face an invitational Australian and New Zealand team in Oxford Landing’s home state at Adelaide Oval, while the Tour will also include fixtures against Australian Super Rugby Pacific sides in Perth, Brisbane, Sydney, Canberra, and Melbourne.

Jack Glover, added ‘’We’re thrilled to bring the essence of this partnership to life through our commemorative wine label, bringing a taste of our Riverland home and iconic Australian wines to UK and Irish consumers as they support their team through this memorable Tour.

“Our philosophy is embedded in every decision we make, from choosing to bottle our wines in South Australia, to aligning ourselves with partners around the world like the Lions. The respect we share for our teammates, pride for our heritage, and dedication to fostering community in doing what we love every day.”