Our Team

Management Team

Steve Moody

Managing Director

Joined Fells in 1992 as General Sales Manager and was appointed to the Board in 1998. Previously held senior sales positions with Seagram. His earlier career was with the 3M company.

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Ed Thornton

Development Director

Joined Fells in 1989 and was appointed to the Board in 1998. A member of the Chartered Institute of Marketing. Responsible for Fells Gift Pack operation.

Alastair Bennett

Commercial Director

Alastair’s interest in wine started with a summer job in a wine shop after finishing his ‘A’ Levels. He continued his introduction to wine throughout University with part-time work in Victoria Wine and Thresher.  After completing his Economics degree he went traveling and while in New Zealand secured employment with Montana Wines for that year’s harvest in their Gisborne winery. When back in the UK Alastair started his career proper with Corney & Barrow before moving to Allied Domecq Wines to take on a regional sales role.  With the takeover of Allied by Pernod an opportunity at Moet Hennessy presented itself where he worked in the National Accounts Team.  From here he moved to Fells and has been with the company since 2008 working with all the major national retailers in the off-trade team. Alastair holds the WSET Diploma Level 4.

Richard Brockett

National Accounts Director

Richard has over 15 years of commercial experience within UK FMGC sector, having previously held senior positions at Noble Foods and Dorset Cereals before moving into the wine industry in 2013 with Freixenet. Much of Richard’s focus whilst working for these companies has been with the Multiple Grocers, Convenience, Online and Discounters, where he has developed an in-depth knowledge of these sectors. He now leads these sectors for Fells. Richard, who has WSET Level 2 and Level 3, has a love of travel which has taken him to wineries & vineyards all over the world.

Nick Gurney

Finance and Administration Director

Nick is a qualified accountant who worked in the profession for nine years before moving into commerce, gaining experience in manufacturing and retail. He joined Fells in 2007 from an import and distribution company where he had held the post of Financial Director.

Mark Symonds

Communications Director – Marketing

BA Hons Economics – joined Fells in 1998 – previously held Marketing roles with Pernod Ricard, Allied Breweries and Kimberley Clark.

Louise Rimes

Finance Manager

BSc Hons Maths and Accounting & Finance, Member of the Chartered Institute of Management Accountants. Joined Fells in 1998 – previously held senior finance roles in retail.

  • Sales Team


    Bev Baker

    National Account Manager

    Bev’s career in the wine industry began in 2002 with Southcorp Wines (now Treasury Wine Estates) where she managed a number of specialist off licence retailers. In 2001 she took up a role as a senior national account manager with Pernod Ricard where she remained for 11 years managing various customers, mainly in the specialist and convenience sectors. Bev then did a quick stint at Freixenet – Copestick for a year before joining Fells in 2019. In 2011 she passed her WSET Diploma Level 4.

    Sarah Baggs

    National Account Manager


    Ian Clinton

    National Account Manager


    Ed Hobbs

    National Sales Manager

    Starting his wine trade career at Oddbins in London during 1989 and spending 11 years in various management roles across the country Ed moved to Seagram UK in 2000 working with their portfolio in the independent wholesale and cash & carry sectors. Following the sale of Seagram he took a position with Montana Wines UK (now Brancott), which merged with Allied Domecq Wine UK. Subsequently when Pernod Ricard took over Allied Domecq in 2006 Ed moved to join Fells as National Field Sales Manager with responsibility for the regional trade and is currently National Sales Manager looking after the National On Trade and Key On Trade Wholesalers.

    Andrew Forbes

    National Field Sales Manager

    Andrew Forbes is the National Sales Manager for John E Fells. Andrew caught the wine bug while working in a wine store during university. He joined Southcorp Wines in 1999 as a Regional Sales Representative based in Queensland. Over the next 9 years, he occupied various roles including Key Account, National Account Management & Sales Management until joining Robert Oatley Vineyards in 2008 as Queensland Sales Manager. In 2011 Andrew followed his future wife to the United Kingdom, where he spent time with Wine Australia and a year with Matthew Clark prior to joining Negociants UK. Andrew leads both the London and Regional sales teams across the UK for Fells.

    Yvonne Maberley

    London On Trade Executive

    Yvonne’s London wine sales career started in 1991 at Seagram (UK) as a customer services for DeVille & Co, the Prestige London On Trade division. Having had previous sales roles in the dental industry, she rapidly moved to Sales for the City & West End. Over various companies including Allied Domecq and Mentzendorff , she has established vast experience in both Sales & Marketing for Wines, Ports & Champagne in London. Yvonne joined Fells in  2011 where she manages a number of Prestige On Trade and Independent Specialists.


    Charlie Hodd

    London On Trade Executive

    Charlie started his career in the wine at Jeroboams Wine Merchant where he became Assistant Manager at the flagship branch on Elizabeth Street. Following this he spent nearly five years working for Vranken-Pommery in the UK selling champagne to London’s prestige restaurants and hotels. His role involves managing a number of prestige on-trade and retail outlets as well as finding brand new business for Fells across London’s exciting restaurant and independent off trade scene.

    Marco Scarpelli

    London On Trade Executive

    Marco joins Fells with a wealth (10 yrs) of industry experience which started in Luxury Retail (Selfridges, Harrods). Born and raised in Milan Italy, he has become a Londoner a long while ago where he learnt about Fine Wines and Spirits from around the World.  Although he loves good wine from all over the planet, Florence and Tuscany (where his father came from) are especially close to his heart and it’s where he dreams to own a vineyard…one day

    Jonathan Hoad

    Regional Sales Manager – East England

    Jonathan started in the wine trade in the late 1990s within London’s Square mile – learning the wine trade from scratch with a small, yet bustling Vintner operating out of Smithfield Market. Having spent the start of the new millennium developing his wine knowledge, London driving skills and the “do’s and don’ts” of small business management selling to all sectors of the London on-trade, Jonathan moved on to Wiltshire based Yapp Brothers, renowned French regional wine specialists, With a remit to develop their London and South-East on-trade customer base, he spent 8 enjoyable years with the firm and was able to gain some valuable retail and marketing/event management experience as his role expanded. A change in location and personal circumstances when his South London bachelor lifestyle segued to a rural residence in Cambridgeshire and the addition of a wife and 2 daughters, 2016 brought the opportunity to join Fells on the regional team, looking after our customers in the East of England/East Midlands.

    Nick Sarsfield

    Regional Sales Manager – South West England

    Nick started working as a student in Oddbins, before joining Averys of Bristol in the 1990s. After he worked at Chateau Priure Lichine in Bordeaux and then in sales management at Bablake Wines and Moet Hennessy. That was until 2016 when he joined Fells. Nick enjoys watching most sports and playing golf to a decent standard.

    Matthew Nutt

    Regional Sales Manager – South East England

    Matt started in the wine industry in 1999 with Majestic Wine as a Trainee Manager before moving up to Senior Store Manager and then spending 3 years as a BDM in their Corporate Sales Team. In 2007, he joined a Regional Wholesaler, Edwards Beers and Minerals as their Wine Sales Executive, seeking out new business with the On Trade in the Home Counties. After 5 enjoyable years with Edwards, he then moved on to take up the role of Regional Sales Manager with CYT-UK, looking after Independent Retail and Wholesale in the South East before joining Fells in 2014. Matt also gained the WSET Diploma in 2003 and outside of wine is a fanatical Fisherman!

    Neil Duckworth

    Regional Sales Manager


    Scott Edge

    Regional Sales Manager – North East England, Scotland and Northern Ireland

    Born and bred in Queensland, Scott joined the wine industry at the tender age of 19. Over the next ten years, he worked across retail sales, purchasing and hotel management, before establishing a distribution business in North Queensland for a collection of Australian and New Zealand wineries. An ambition to work in the UK presented itself in 2007 when Negociants UK appointed Scott as Sales Manager for the North of England. After three years, Scott moved to a Spanish winery, before returning to Negociants UK in 2014 to manage sales in the North of England, Scotland, Northern Ireland and Eire. Scott is our Regional Sales Manager for the North East England, Scotland & Northern Ireland.

    Richard Girling

    Fine Wine Director

    Richard’s passion for wine started in 1990 when he was running a Spanish tapas restaurant in Canterbury, where he grew up. He then spent 6 years in pub/ hotel management and sales with Shepherd Neame Brewery. Richard joined Fells in July 1998 and passed the WSET Diploma in 1999.  He started by developing the on-trade sales and then managing Fells’ On Trade team in London and Home Counties. Since 2007 he has been running Fells’ Fine Wine division, creating offers and maintaining allocations for all the Fine Wine campaigns whilst working closely with our producers in securing parcels of their rare and eclectic wines for our portfolio. Richard lives in Hampshire with his wife and two young sons. His hobbies include traveling with family, golf, rugby (albeit now the boots are hung up), cooking and enjoying great wines with friends.

    Ryan Hancock

    Fine Wine Sales Manager

    Ryan, who grew up in the Barossa Valley and Melbourne, holds a Science degree and an advanced wine and wine appreciation post graduate diploma. During the 18 years that he has been in the Wine Trade, he has worked in a number of different sectors including Retail, Customer services, and Account Management. Ryan lives in South West London and enjoys its exciting, dynamic, multi-cultural food and wine scene.

    Stefan Neumann

    Wine Consultant


  • Marketing Team

    Paul Burden

    Category Development Manager

    Paul is responsible for managing the data and insight within Fells, and using this information to help our producers and our customers grow their businesses.

    Anthony Symington

    Brand Manager – Symington Family Estates 

    Anthony, a 5th generation member of the Symington family, joined Fells during the summer of 2018 from Niquesa, a private members concierge company where he had been working as Fine Wine and Food buyer. He is now responsible for all port brands which include Cockburn’s, Graham’s, Dow’s, and Warre’s along with the Symington Douro DOC wines. Anthony has also worked two full vintages as part of the wine making team at Graham’s Quinta dos Malvedos and also Prats & Symington Quinta do Roriz under Bruno Prats and Charles Symington.


    Ella Freeman

    Brand Manager – Australia & North America

    Ella fell in love with wine working amongst the vineyards in the South of France with secateurs in one hand and a glass of Fitou in the other and has pursued this love ever since. After completing a vintage in both the South of France and the Yarra Valley, Australia, Ella spent time as a Wine Sales advisor in Sydney, before returning to London and moving into PR, Marketing and Events. Ella joined Fells with the Negociants portfolio and is looking forward to working with a wider portfolio, which includes the company’s USA, South African and Italian portfolio.

    Kirsten Lord

    Brand Manager – Torres group

    New to the wine industry, Kirsten is looking after all brands within the Torres group as Senior Brand Manager. With 10 years all round marketing experience, Kirsten joins us from her most recent role as senior marketing manager for perfume global giant Puig, for whom she worked on the luxury British brand Penhaligons.

    Manuela Falcione

    Senior Brand Manager – Italy


    Michael Oppenheim

    Brand Manager 

    Marcus Parry

    Brand Manager – New Zealand

    Marcus Parry has joined Fells as Brand Manager with responsibility for all aspects of Port in the Off Trade. Marcus joins us from Buckingham Schenk, where he spent 2 years as Brand Manager managing a variety of projects including websites, social media, events, copywriting and branded products. Prior to that he spent 6 years at Majestic Wine, where he was introduced to  – and lifted countless boxes of the Fells portfolio.

    Isabelle Partridge Keane

    Brand Manager France and Champagne Henriot Brand Ambassador

    Jo Moody

    Brand Manager – South Africa 


    John Rogerson

    Assistant Brand Manager


    Melanie Gregory

    Digital Communications Manager

    Rachel Gower

    Digital Design Executive

    Amanda Bailey

    Technical Support Manager


    Gabriella Messent

    Technical Assistant


    Alice Armstrong

    PA to Steve Moody

  • Finance Team

    Ben Conradi

    Commercial Accountant


    James Samasuvwo

    Commercial Accountant


    Nahida Malik

    Senior Credit Controller


    Pippa Quested

    Credit Controller


    Sharon Letherman

    Accounts Administrator

    Sharon has worked at Fells for 17 years, involved with Gift Pack Logistics initially, and then moved into the Finance team. She is responsible for running the promotional side of our Marketing database ‘Spend ‘, recording commitments , processing all the promotional invoices that come in from our National and Regional accounts. Before joining Fells, she worked in the Marketing Department for Watford Football Club and is still a season ticket holder and avid fan.


    Tina Barnes

    Accounts Payable

    Tina has worked for fells for 18 years as an Accounts Payable Administrator. This entails processing and paying invoices, bank transfers etc and most importantly staff Expenses. Before Fells, she worked for Budget Rent a Car for 12 years as a Purchase Ledger Manager with a team of 6.

    Kristina Johnson

    Accounts Assistant


    Daniela Faruoli

    Sales Ledger Administrator


  • Customer Services and Logistics Team

    James Montague

    Customer Service Manager

    Joined Fells in 1989.  James spent seven years in managerial roles in the Hotel & Catering industry, in Derbyshire, Cumbria, Kent and London, but his Wine Trade career began in 1986 when he was taken on by Majestic Wine, where he became a Branch Manager.   James has travelled widely, and has visited many New World and Old World wineries.  His love of fortified wines began with the six bottles of vintage port he was given as a christening present.

    Liz Storey

    Customer Service Administrator

    Liz started with Fells in March 2004, firstly on the Ex Cellar/ shipping side and for the past 12 years alongside James Montague in ex UK / Customer Services.  Outside of the office, she has owned Rhodesian Ridgebacks for 30 years and exhibits them at dog shows all over the country, including Crufts every year.   She is a qualified Championship show judge for Ridgebacks in the UK and has also judged them in Sweden, Holland, Czech Republic, California, and Italy.  She occasionally breeds a litter of puppies and normally ends up keeping one!  When she’s not ordering wine, she spends her time walking, feeding or showing the dogs!

    Mandy Thomas

    Customer Service Administrator

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    Caroline Simmons

    Operations Co-ordinator

    Joined Fells in May 2011 as Operations Co-ordinator, looking after stock control, forecasting, and the shipments of port and wine, destined for London City Bond.

    Lorraine Murgatroyd

    Shipping & Logistics Co-ordinator

    Prior to joining Fells, Lorraine worked for Negociants UK for 17 years, beginning her career as a UK orders administrator and then managing the UK and European orders and shipments from Australia and New Zealand. She latterly took on additional responsibilities including the management of customer services, stock control, and forecasting. During that time Lorraine has won two awards for outstanding support & service.

    Sally Gibbs

    Shipping & Logistics Co-ordinator

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  • Gifting Team

    Claire Medlycott

    Product Development Manager

    Claire’s career has been in Product Design and Development since graduating from University with a BSc Hons in Behavioural Science.  Her product development experience spans diverse areas such as Cosmetics, Costume Jewellery, Toiletries, and Food & Confectionery Gift. She originally joined Fells in 2010 as a Consultant, having worked more recently as a Freelance Product Designer. She has held the position of Product Development Manager at Fells since 2011, sourcing hardware and developing both Seasonal and Year Round Gift. She confesses to being completely obsessed with colour, aesthetics, and the buzz of new product launches!

    Adrian Therkildsen

    Product Technologist

    Kelly Smith

    Key Account Development Manager

    Kelly hails from one of Australia’s premium wine growing region, the Barossa. Having grown up amongst the vines, it was inevitable Kelly would start her career in wine. After working in Cellar Door Sales and completing a degree in Tourism & Advanced Diploma in Wine Marketing, Kelly decided to move to the UK in 2004 to further her career. Kelly initially worked for Bibendum Wine Ltd with roles in both the customer service and marketing departments while also completing her WSET qualification. In 2008 Kelly joined Tiger Beer UK in a new role as Trade Marketing Executive. With over 10 years of experience in the drinks industry, Kelly looked towards a new challenge within FMCG and took on the role of Trade Marketing Manager UK & Ireland for BiC Stationery, working with National UK retailers, wholesalers, grocers & independents. Kelly joined Fells in 2011, as Account Manager, before being appointed Key Account Development Manager in 2015 responsible for customers John Lewis, Debenhams, Fortnum & Mason and Harrods and development projects with brands Tiptree, Paxton & Whitfield, Emma Bridgewater, JME & Orla Kiely.

    Emma Burton

    Account Development Manager

    Emma joined the Giftpack team at Fells in 2018. She has previously held sales and product development positions for a variety of companies in FMCG, giftware, and travel.  Emma is enjoying the challenge of her new position and learning about the wines in the Fells portfolio. Away from work she helps to organise events in her local area and loves to discover interesting food and drinks whilst traveling.

    Hannah Robbins

    Account Development Manager

    Hannah has a BA (Hons) English Literature. After graduating, she worked in restaurant management, before moving on to working as Account Manager for conference and event management agencies. Hannah joined Fells Gift Pack department in 2008 as Account Manager responsible for several of the National UK retailers.

    Anna Campkin

    Packaging and Development Coordinator

    Anna joined the Fells gift pack department in 2006 after previously working mainly in retail. She has a BSc Honours in Mathematical Sciences. Since joining Fells her main responsibility has been developing the Vintage Marque range of gifts for independent retailers, garden centres and amazon.

    Rob Harris

    Gift Pack Operations Manager

    Rob joined Fells in 2004 having previously worked predominately in finance.  He has now held three different roles at Fells gaining an in-depth overall understanding of the operational side of the business. Rob’s team is responsible for Gifting’s worldwide logistics processes, production at 8 locations across Asia and the UK, and the distribution of premium gifts to retailers.

    Anamaria Vaduva

    Gift Pack Logistics

    Joined Fells in 2016. Originally from Romania, took up residence in the UK in 2014. Anamaria holds a Business and Economics degree and a Financial Management master degree. Back in Romania she occupied senior positions in the corporate gifts industry and has previously held several roles in finance and HR here in the UK.

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