4th year of success for Fells ‘100 Collection’

Tuesday 1 October 2024 saw Fells hosting its annual ‘100 Collection’ tasting at the Mandarin Oriental Hotel, Hyde Park. 

In addition to 100 wines that have been specifically selected for the Prestige On-Trade and specialist retailers, particularly in London, this year’s tasting, also included a selection of wines from Fells’ Vinothèque release programme. This recently launched initiative recognises that many fine wines are sold and consumed before they have reached their optimum drinking window and seeks to address this by cellaring wines for 3 -5 years to create small parcels of wines of perfectly aged wine, especially for premium On-Trade customers.

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Also showing for the first time at the ‘100 Collection’ was Copenhagen Sparkling Tea, the most recent addition to the Fells portfolio.  Often referred to as the ‘best alternative to Champagne’, Copenhagen Sparkling Tea is available in available is six different flavours, 3 of which are classified as low alcohol (just 5%) and 3 of which contain no alcohol.

The tasting, which is in its fourth year, continues to grow in popularity, attracting the cream of the Prestige On-Trade and specialist retailers.