Graham's Vintage Port Bond

Graham’s has always been recognised for its pioneering approach to Port and for introducing initiatives that have helped to spearhead the development of the market.  The Graham’s Vintage Port Bond is one such initiative.

Launched in 2014 it’s the perfect solution for those wanting to buy Vintage Port as a christening present, but hitherto unable to do so, due to the length of time that it takes to harvest and ‘settle’ the wine before it can be released.

This aspect the production process remains the same, but to overcome this problem Graham’s created the Vintage Port Bond, which carries the personalised details of the recipient. This can be given as a gift on the day of the christening (or any other date-related occasion), and acts as permanent reminder of the gift, even after the Port has been drunk.

What’s even better is that the ‘mechanics’ for selling this initiative couldn’t be easier.

Once a retailer has been set up on-line to sell the bond they simply take the details of the customer wishing to buy the bond.  These include the purchasers name, the name of the recipient and the occasion for which he bond is being purchased.  Then, once these details are completed and submitted on-line Fells is automatically notified of the purchase and posts the personalised Vintage Port Bond Certificate directly to the consumer within 48 hours of the purchase.

Fells also takes take care of the delivery to the customer when the stock arrives in the UK.

Sales of the Graham’s Vintage Port bond have flown since its launch and have grown by +198% over the last 12 months. 

 

So if you think the Graham’s Vintage Port Bond would appeal to your customers please speak to your local Fells representative or call Alex Down on 01442 289371.