A New Chapter in Chablis Tradition
William Fèvre, a name synonymous with exceptional Chablis wines, proudly reveals its new visual identity—a perfect blend of tradition and modernity. This iconic estate has long been committed to crafting wines that resonate with the true essence of Chablis. Now, it’s taking a bold step forward, embracing a fresh look that reflects its core values of authenticity, responsibility, and ambition.
In a move to enrich its brand identity, William Fèvre is revamping its packaging to celebrate the unique characteristics of its Grands Crus and Premiers Crus Climats. The updated look also enhances the presentation of the estate’s beloved Chablis and Petit Chablis offerings. Each bottle now unveils a label that highlights its distinct terroir, artistically rendered by the talented Morgane Rospars. Rospars drew inspiration from the sundial at the winery’s entrance, capturing the timeless spirit of the estate.
The packaging refresh also introduces a harmonious design language. The iconic trinity symbol, a long-standing emblem etched into the walls of the winery, continues to unify the estate’s identity. The Domaine range proudly showcases green-toned illustrations, while the Négoce wines are distinguished by white illustrations elegantly outlined in green, creating a cohesive and identifiable family.
These packaging updates will be gradually implemented, with Grands Crus and Premiers Crus 2023 debuting the new look, followed by Chablis and Petit Chablis 2024. Each update signifies William Fèvre’s dedication to honouring its esteemed legacy while charting a dynamic course for the future—writing its next chapter through every meticulously crafted bottle.
Stories, insight and of course wine
Stay up to date with the world of wine
