Fells launches Vinothèque programme

Fells launches Vinothèque programme

Wednesday 24 July saw the launch of the Fells Vinothèque programme – an initiative that will see small parcels of its wines released onto the market after an average cellaring period of 3 to 5 years here in the UK.   

At the heart of this new initiative is the recognition that many fine wines sell out and are consumed within the year of their release.  The new programme seeks to address this by carefully ageing small quantities of fine wine and releasing them once they have reached their optimum drinking window. It also recognises that few businesses these days have the spare capital or cellar space to age fine wines themselves and the programme was therefore created to support Fells’ On premise customers by providing them with access to perfectly aged stocks.

Wines selected for the Vinothèque programme are all from Fells’ portfolio of world-leading family producers. In addition to these ‘UK aged’ stocks, the Vinothèque release programme will also include occasional parcels of ‘Museum Release’ or ‘Ex-Château’ stocks where the wines have been aged in the cellars of the winery itself rather than here in the UK.  Many of these parcels when released will have been cellared in bottle for up to 10 years or more.

Commenting on the launch, Fells’ Fine Wine Director, Richard Girling commented “The Vinothèque Release programme now holds more than 70 wines from across the Fells portfolio, representing 30 wineries and we are adding new wines to it all the time’’

As the Vinothèque programme features limited supplies of each wine, interested buyers should contact their Fells sales representative as soon as they are released.

To see an interview with Richard Girling talking to the Drinks Business abut this new initiative please click here.