June marked a significant milestone in the long history of Fells when the Hill Smith family appointed us as the exclusive UK distributor for its Negociants portfolio, including the famous Yalumba and Oxford Landing brands.
The addition of the Hill-Smith owned wines is consistent with Fells’ long term strategy of working with premium family-owned producers and now establishes the company as a clear leader in this sector with an unrivalled collection of some of the world’s greatest family-owned wineries.
The newly added Negociants wineries also adds significant strength to Fells’ Australian and New Zealand representation and includes Barossa based Yalumba (Australia’s most historic family-owned winery), Vasse Felix, Margaret River’s founding winery, and two of New Zealand’s leading wineries; Two Paddocks, from the Central Otago valley and Nautilus from the heart of Marlborough.
The move further reinforces Fells’ leadership position in the premium sector of the wine market. According to Drinks International’s list of the ‘World’s most Admired Wine Brands’, Fells now represents four of the world’s top fifty wineries with Torres (No.1), Yalumba (No.4), Guigal (No.10) and Oxford Landing Estates (No.47). Fells also distribute Graham’s, which was voted the World’s Most Admired Port brand in 2016 and 2017.