February sees the launch of Graham’s Blend No.5, White Port – The biggest thing to hit the UK Port market in recent years.
Created to appeal to the many consumers who don’t currently drink Port on a regular basis, this new White Port from Graham’s has a light floral finish which makes it perfect for mixing. As such, the brand hopes to capitalise on the growing popularity on the ‘P&T’ (White Port and Tonic) and the growth of premium spirits such as gin.
To ensure that Graham’s Blend No.5 gets into all the right places Fells have set up a Partnership with Cask Liquid Marketing – an enormously successful spirits specialist who have brands such as Silent Pool and Gin Mare in their portfolio.
This partnership will ensure that Blend No.5 gets into the all-important bar scene – an area that, up until now, hasn’t been particularly relevant for the Fells portfolio, but one which is key to building the image of brands.
Available from Monday 25th February, Blend No.5 is only available to On Trade and prestige customers only.